Melville Untold / Media Kit Book a slot
Melville at night, 7th Street
Advertising & Partnerships

Reach
Melville

Johannesburg's bohemian capital. A creative sanctuary with a history older than the city itself, stretching back to the Koppies and the Khoi and San heritage beneath it. We cover the stories, people and businesses keeping that spirit alive.

1,400+Subscribers
47%Open Rate
4.5%Click To Open
+20/wkGrowing

Who Reads Us

Every Thursday, in 1,400+ inboxes, at roughly double the average open rate for marketing email.

Retirees and homeowners (60+): checking if their investment is sound
Young families: looking at Melville as a future
Business owners and staff: tracking the local economy
People who work here: commuting in daily, spending locally
Visitors and regulars: the people who come to eat, drink and play here
Nostalgics and diaspora: former residents and workers staying connected
Students and youth: the next generation of Melville regulars, owners and stakeholders

Who You're Partnering With

Powered by Snaps On Seventh. Level 1 B-BBEE, 100% Black Youth Owned. 13b Seventh Avenue, Melville.

Four Platforms, One Ecosystem

  • Melville Untold: the weekly newsletter. Every Thursday in 1,400+ inboxes.
  • Melville Pulse: the community events calendar.
  • Melville Art Mile: the monthly First Thursdays art walk. Founded 4 December 2025.
  • Melville Pocket Companion: our printed area brochure, currently in 11 guesthouses with potential to reach 30+.

Geographic Focus

Melville is our core. Through the Art Mile and community events we already draw attendees from neighbouring suburbs where we see overlap and growth potential:

WestdeneParkviewParkhurstGreenside RichmondWestcliffEmmarentiaLinden44 Stanley

Credibility

University of Johannesburg

Official supplier and community marketing partner to the UJ Metaverse Research Unit. AR Smelter experience unveiled at the Melville Koppies, Museum Africa next. Joining the Johannesburg Business School Supplier Development Programme in August 2026.

Melville 130

Official media partner for the suburb's 130th birthday celebrations, October 2026. The biggest community event Melville is rallying around.

Community Trust

Media and marketing support for Melville Koppies, where Aubrey Moloto also sits on the Committee. Called in to support and help set up the Bambanani fundraiser. Our photography runs on the Residents Association website, who publicly thanked Aubrey.

In Your Pocket

Content partnership with Johannesburg In Your Pocket, putting Melville's stories in front of tourists and newcomers through the city's premium visitor guide.

The Melville Art Mile

A monthly First Thursdays art walk through Melville. Launched 4 December 2025. Seven editions in.

Melville Art Mile launch night Melville Art Mile at Main Street Sundays
2,139
Tickets, 7 editions
300-550
Attendees per event
2,500+
Instagram followers
60K+
Instagram views
Zero
Safety incidents

Hundreds of people come through Melville's galleries, restaurants and creative spaces every month. The VIP Tour is a guided walk with artist meet-and-greets, shuttle transport and hosted stops.

Long-term newsletter partners get first access to Art Mile activations: branded stops, VIP experiences, product sampling, event signage. Read the Residents Association feature →

Newsletter Advertising Options

All prices per week, per issue. Minimum booking: 1 month (4 issues).

Headline Sponsor
R950 / week
  • Co-branded masthead: "Melville Untold, together with [Your Brand]"
  • Premium positioning at the top of the newsletter
  • Large image and logo placement
  • 75-word branded message
  • Full contact details and call-to-action link
Top of newsletter
Gig Guide Section
R750 / week
  • Owns the Gig Guide section
  • Below the main story
  • Large image and logo placement
  • 50-word branded message
  • Call-to-action link and contact details
Mid newsletter
Section Sponsor
R500 / week
  • "This section is brought to you by [Your Brand]"
  • Business card style or logo at section end
  • Call-to-action link
  • Contact details
Section footer

Package Discounts

3-month commitment10% off
6-month commitment25% off
Minimum booking1 month (4 issues)

The Melville Discount

Special Melville discount applies to residents and businesses.

Value-in-Kind

Same ad placement. Different currency.

How It Works

You provide something we need for an event, project or subscriber benefit. In return, you get a sponsored ad placement at equivalent value.

What We Accept

Competition prizes, marketing push exchanges, products or services for Art Mile and community events (printing, catering, transport, venue access, production support).

Value-in-kind deals are always labelled as sponsor posts, never dressed up as editorial. We do not accept payment for editorial features.

As featured in

Daily Maverick Financial Mail The Saturday StarTime OutGood Things GuyIn Your Pocket Wits VuvuzelaCityLife Arts702SAfm VOW FM2 SummersJozi My Jozi / Jozi Walks 2025Afrimaxx / DW

Let's
Build It.

Pick your tier, pick your commitment. Long-term partners get first access to Art Mile activations, VIP tours and Melville 130 exposure.

Not ready for cash? Pay in kind. Competition prizes, event support, things we need. Same ad placement, always labelled as an ad. No pay-for-play on editorial, ever.

Need something to forward internally? Download the rate card (PDF) or the advertising deck (PDF).

Terms